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    Japan food company rebrands ‘boring’ tofu, making it ‘manly’ to appeal to young customers

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    Source: South China Morning Post
    Published: 2026-03-24 17:15 UTC+10:00
    Section: Japan
    Factuality Score: 100
    Opinion Category: Neutral
    Topics: Culture & Entertainment, Indigenous, Asia, Food & Agriculture, World News, Asia Pacific
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    Snippet:
    Ito begins by reshaping tofu into paddle boards, teardrops, stepping away from traditional moulds to give it a contemporary appeal
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