Ace Gapuz and the rise of the creator economy
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Source: The Manila Times
Published: 2026-03-15 03:11 UTC+10:00
Section: General
Factuality Score: 90
Opinion Category: Neutral
Topics: Business, Culture & Entertainment, Economy & Finance, Media, Business & Economy, Asia Pacific
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Snippet:
In 2011, when social media was still finding its footing in the Philippines and “influencer marketing” had yet to enter the business vocabulary, Ace Gapuz saw something others had not fully recognized: a growing community of digital storytellers with the power to shape conversations, communities and consumer behavior.
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