Starbucks Korea said Thursday it will introduce Seoul-themed beverages — Seoul Makgeolli Cold Brew and Seoul Sunset Omija Fizzio — at 100 stores across Seoul starting Monday. The drinks reinterpret traditional Korean elements, including the aroma of makgeolli, a traditional Korean rice wine, and the sunset over palace ponds. The rollout will begin at stores in major tourist districts such as Myeong-dong, Gwanghwamun and Gangnam, as the number of foreign visitors to Korea reached a record 18.7 million in 2025.