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    Medicube to sponsor Coachella in first for Korean beauty

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    Source: The Korea Herald
    Published: 2026-03-11 16:16 UTC+10:00
    Section: All News
    Factuality Score: 100
    Opinion Category: Neutral
    Topics: Culture & Entertainment, South Korea, World News
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    Snippet:
    Korean beauty company APR said Tuesday its flagship brand Medicube will participate as an official sponsor of the Coachella Valley Music and Arts Festival, aiming to strengthen its global presence and promote K-beauty to international audiences.
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