South China Morning Post · General

Hong Kong needs more than an advertising campaign to restore its image | South China Morning Post

Story summary

Much more needs to be done to restore the “Brand Hong Kong” reputation and to convince the world that the city remains free, diverse and dynamic, says the SCMP’s Cliff Buddle, who adds that it is not good enough for officials to dismiss negative perceptions as simply the work of “biased” foreign media.

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