Singles’ Day 2021 in China shifts focus from consumerism to social responsibility | South China Morning Post

China’s Singles’ Day, also known as Double 11, used to be all about big discounts, record-high sales figures and flashy galas. But following the recent government crackdown on the country’s tech giants and amid a push for “common prosperity”, the focus of the annual event in 2021 has shifted from consumerism to soci…

Opens the original publisher in a new tab. Full articles belong to their publishers; a subscription may be required.