China snack brand hit for making staff change surname to ‘rat’, call customers ‘master’

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Source: South China Morning Post
Published: 2025-12-01 21:00 UTC+10:00
Section: General
Factuality Score: 95
Opinion Category: Neutral
Topics: Culture & Entertainment, Indigenous, Asia, China, World News, Asia Pacific
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Snippet:
Employees refer to themselves as vermin responsible for shipping, customer service; naming culture seen as painting staff in ‘cute’ light
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