UG – United for Good was founded by Oren Revach, a member of the Presidium of the Chambers of Commerce, and one of the leading figures in Israel’s business sector. Alongside decades of influence in retail, consumer markets, and corporate leadership, Revach chose to take on a broader mission: leading a voluntary social initiative – both local and international – designed to impact not only the economy, but also national morale, public discourse, and the mental resilience of Israeli society